Concept: Each candy in the Monster Hunter series represented the essence of a legendary creature—Vampire, Wolfman, Mummy, and others, reimagined with distinct flavors and colors. The candies were stored in small, test-tube-like containers that doubled as display pieces. These tubes were designed to look like they had been collected and catalogued by a fictional character known as The Professor, a quirky scientist obsessed with studying and containing mythical creatures.
Visual & Retail Appeal: The Professor’s branding provided cohesion across the line, with each monster tube packaged as part of his secret collection. Toy tie-ins included small figurines, trading cards, and fold-out lore sheets that extended the world-building and encouraged repeat purchases. The line was developed with eye-catching retail displays in mind—featuring laboratory-style racks, test tubes, and aged parchment-style backdrops.
Goal: This concept served as an exploration of character-driven branding, interactive packaging design, and world-building to enhance product storytelling in a retail environment. It also tapped into cross-generational appeal by combining old-school monster lore with modern collector culture.
The Professor
Monster Hunter Logo