The original sketch and concept art.
Beyond the Toy: At Warpo, we didn’t just make action figures—we built worlds. For Krampus, that meant crafting a cohesive ecosystem of ancillary items that felt like they could have existed alongside the toys in a real 1980s holiday season. From a nostalgic commercial spot to coloring books and collectible packaging, we designed with the mindset of delivering not just a toy, but an experience.
Cereal Box Concept: The Krampus cereal box was illustrated to mimic the offbeat, over-the-top style of licensed cereals from the mid-’80s—complete with bold colors, toy tie-ins, and a “part of this well-balanced breakfast” tone. I could vividly imagine this box sitting on the shelf of my neighborhood grocery store in 1986, wedged between Count Chocula and Ghostbusters cereal.
Intent: This piece showcases my passion for immersive storytelling through design, combining illustration, nostalgia, and brand strategy into a product that transcends its category.!